TIPS FOR WRITING SEO FRIENDLY ARTICLES
PROKURA INNOVATIONS, NEPAL
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Write an Article Based on Your Keywords
A keyword is simply a word or phrase that people type into the search box of search engines like Google to find more information on that particular topic.
Writing an article around a keyword is crucial for your content to get a higher Google ranking. Based on your article choose 4-5 keywords which replicates your content and use those keywords frequently on your article
A keyword is simply a word or phrase that people type into the search box of search engines like Google to find more information on that particular topic.
Write Catchy Titles
Titles have a huge impact on your SEO purposes and user-friendliness.
To increase your chances of ranking higher, optimize your titles for SEO by following these simple tips:
- Use your target keyword at the beginning of your title.
- Keep your title under 60 characters. Google displays the first 60 characters in the search results.
- Make sure to describe the post’s content accurately.
Heading Tags
Creating compelling subtitles will improve your content readability. Using subtitles in a hierarchical mode is essential. The title of a blog post should contain only one h1 tag on the page and include a target keyword. The main sections should contain an h2 tag, and subsections should be h3.
Try To Include keywords on your heading and sub-heading (H1 and H2 tag) as much as possible. H1 and H2 tags are still very important for SEO because they tell both search engines and website visitors what the content of pages will be about.
Optimize Meta Description
The meta description is a summary of your content that Google uses to show beneath your title in the search results. It is important to make it appealing and informative to encourage readers to click your blog post.
The meta description should explain what your article is about and include your target keywords.The meta description length is between 155-160 characters
Optimize Images
Including and optimizing images in your content is a great way to effectively get your points across and improve the reader’s experience. Image optimization is similar to traditional SEO.
Google Images can’t read a text in images, but they can interpret the content of images to define images’ relevance in the search results. You need to give proper Alt text and descriptive titles, captions and filenames.
The ALT text is not visible to website visitors, but search engines use this information to understand the subject matter of an image better. In case images don’t load on a given device, people will see ALT texts instead. Try to create useful and informative content that contains your core keywords appropriately and naturally in your ALT text.
Here is the example of an ALT text for an image.
Add links that make sense
Internal linking and outbound linking is an effective way to: help search engines understand the relevance of your content, make your readers spend more time on your site, and reduce the bounce rate. Linking out to useful external resources like Wikipedia will build trust and improve user experience.
Content Length
For a typical blog post 500 words should be the minimum word count.
This is because Google likes longer content as it tends to get more likes and mentions in social media. Therefore, longer posts have good chances of ranking better in the search.
The optimal content length is around 2000 words. But it shouldn’t be your number one goal to write 2000 words every time.
First and foremost, you need to provide the most useful and informative content for your readers that determine their search intent.
Others Points
- Paragraph length should not be more than 150 words
- Add more subheadings which should be H2 tags
- The keywords you choose should appear in the first paragraph, title(H1) etc.
- Write Alt attributes in the images which reflect the topic of your text
- Choose 4-5 keywords for the article.
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